The Club has finally received its new RFL funding figure for the next season and as expected, finishing 8th last season has meant a significant fall in revenue for us compared to the previous year.
However, that fall in revenue is less than budgeted for as we did really well on the R.O.I. criteria. Moreover, the great work done thus far by the Commercial Team and our Sponsors and Fans buying
sponsorship packages and season tickets has lessened the blow short term. We still have a lot of work to do to close the monthly gap going forward, so the Club needs your support more than ever to help bridge that gap and ultimately move forward.
In my first update, I mentioned about the new groups that had been set up and I thought it would be great for you all to hear from them personally as to how they are progressing:
Fans Liaison: "First newsletter distributed and will continue with this with another one due out in December and continue in the new season. I'm also looking forward to meeting the fans on a
personal level and hearing what they have to say.’’ Gary Bray
Commercial: "The uptake from Sponsors old and new has been very encouraging and very much appreciated. Definitely been worth the hours of telephone calls and meetings we have had to do.
Lots more work still to do but we are definitely moving in the right direction.’’ Tony Lee
Fax in the Community: "I have attended two Community club meetings to support Chris Mitchell which has enabled me to get to know them better. We also arranged for Ben Kavanagh to attend King Cross Park’s end of season presentations. Posters to promote the early bird season ticket offer have been distributed in Illingworth, Elland and Sowerby Bridge. The poster for the forces personnel offer were delivered to the Police Station, Fire Station and the Hospital. I have made contact again with the Piece Hall re our promotion idea and will follow this up with a visit on Thursday of this week.’’ – David Durbin
Media: "We are catching up with the players and new signings for interviews at training in the coming weeks. Also interviews with Simon Grix our Head Coach. The Clubs engagement numbers on
all social media platforms have increased dramatically and we look forward to that trend continuing.’’ Jamie Gray
Marketing: "We are working hard behind the scenes in terms of looking at improving the club and the brand. Regular meetings are taking place, as it is important that we get this absolutely right. We have called in some expertise and guidance which has been very useful for the Club and will be invaluable going forward." Richard Durgan.
Match Day Experience: "The group have met twice within the past month and are continuing to bounce match day ideas around geared towards the whole match day experience. If and when any
home friendlies are announced, we are looking at an ideas table for fans to have their say on what they would like out of their match day experience. We will then collate all information and use it as a working document going forward. Once holiday commitments are complete within the group, we will keep everyone informed via the clubs social media outlets.’’ Chris Mitchell
I am sure you will agree that there is some very positive work going on behind the scenes by these people and their teams and I trust you will continue to give them your support both now and in the future.